About MeAfter graduating with my Bachelor of Arts degree with a major in Communications, I started my career in a leading, award winning advertising agency. I then moved into the corporate client side. This is where I excelled at strategic planning and idea generation based on achieving desired campaign results. I now enjoy working on creating competitive strategies and managing digital marketing projects to drive growth.
Please order my book on Amazon for key strategies. High Impact Marketing Strategy A good marketing strategy must start with understanding your key strengths and defining your value proposition. I believe in creating lean marketing strategies that are focused and based on key performance indicators. |
Work in Action |
My aim is to inspire and create ways in which my clients can best promote themselves to the right audience and be relevant in this dynamic digital world. The results are always reflected in consumer trust and desire for the brand.
What motivates me is the potential for brands and businesses to maximize on their growth and lead in their industry. I believe in competitive and innovative marketing strategies that impact target markets. I have helped in building leading brands from corporate to medium sized businesses. My previous work experience includes working for companies such as IBM Canada, TD Canada Trust, Enbridge Inc., VentureWeb and an ongoing leading global management consulting firm. My marketing strategy approach starts with ensuring the right strategy is in place based on in-depth market and business analysis. I create comprehensive marketing plans after analyzing client objectives and understanding their target market. I implement projects based on competitive gaps at a macro-level and internally on a micro-level. Some of my skills include: creating high impact strategies, managing top brands, digital marketing project management, social media management, customer relationship management, customer experience strategies, integrated communications, change management, organizational culture transformation and more. |
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