DIGITAL WAY FORWARD – INNOVATION AND TRAILBLAZERS

Leading The New With An Authentic And Unique POV

Article First Published On My LinkedIn Page.

It is evident that we are at a crossroads when it comes to technology titans, data protection, creating an innovative marketplace and vibrant competitiveness.
 
Recently the United States House Committee on the Judiciary invited Jeff Bezos, Chief Executive Officer, Amazon.com, Inc., Tim Cook, Chief Executive Officer, Apple Inc., Sundar Pichai, Chief Executive Officer, Alphabet Inc. and Mark Zuckerberg, Chief Executive Officer, Facebook, Inc., to a hearing on Online Platforms and Market Power, Part 6: Examining the Dominance of Amazon, Apple, Facebook, and Google.
 
Direct Tech Collaboration For Innovation
 
With the rapid advancement of technology, we are moving into a new ecosystem that should allow diverse ideas, smart innovation and dynamic businesses. Almost all enterprises have direct access to tech and digital tools to help them create competitive products or services.
 
The misconception is that costly and large bureaucratic systems are needed in order to achieve market growth. This is where innovation comes in – tech tools need to be creative, affordable and cutting-edge. Businesses and Consumers deserve freedom of choice and best value products.
 
Smart And Sustainable Approach
 
In my book, Make An Impact With Key Digital Marketing Strategies, I highlighted important factors for striking the right balance between profitability and sustainability. Businesses don’t necessarily have to be reactive to new trends or competitors. A balanced approach is based on taking measured steps and being agile in a fast-moving, hyper connected market.
 
Expert Tip
 
Competitive enterprises are strategically leveraging various tools, searching for new insights, utilizing basic data and generating creative ideas to increase customer value. Evolving for the sake of transformation does not necessarily mean market competitiveness. Strategy is about creating high impact change that is efficient and effective.
 
State Of The Internet
 
In his book, So You’ve Been Publicly Shamed, Jon Ronson explains, “we like to think of ourselves as people who have choice and taste and personalized content. But the internet isn’t about us. It’s about the companies that dominate the data flows of the Internet.”
 
Inarticulate To Articulate Content Marketing
 
Smart content creators are clear, consistent and engaging. The same recycled information has created an ordinary and mediocre content space, where nothing extraordinary is being generated.
 
Expert Tip
 
The more authentic and unique your message is, the more you can influence and inspire your audience. The key here is to be genuine and sincere about what value you are creating or offering to your target audience. Most people are eager for someone else’s point of view and experience.
 
Leading With Exceptional Customer Experience (CX)
 
Your customer is your biggest Influencer. In my book, Make An Impact With Key Digital Marketing Strategies, I describe CX as a seamless experience that is integrated at every customer touchpoint from mobile apps, online shopping, quality products, delivery policies, web design, informative emails, customer chats and social media engagement.

Concluding Remarks
 
The value of digital tools cannot be fully leveraged until a solid and fair foundation is established. If the aim is to create a dynamic and innovative marketplace, appropriate measures are required. An ecosystem to drive growth forward necessitates niche experts, niche startups, niche thought leaders and highly effective systems to thrive.
 

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