AI continues to be a top trending topic because it is impacting everything. Our future may very well look like a science fiction movie, which can be rather “cool” or “scary,” depending on your take.
I have been writing a series of articles on the broad topic of AI. If you want an overview read my article - How Artificial Intelligence is changing how we live, how we do business and how we market.
How AI is changing work
Universal Basic Income
According to Elon Musk, Tesla and SpaceX founder, “we are headed toward Universal Basic Income (UBI), if AI takes over most human jobs.” The best way to approach AI according to Elon Musk is to be proactive and create regulations to manage AI.
Automation of work involves repetitive tasks that can easily be coded. Routine jobs can be performed efficiently by machines, such as autonomous self-driving cars, factory work, manual labour and more.
A recent McKinsey report found that 30 percent of “work activities could be automated by 2030 and up to 375 million workers worldwide could be affected by emerging technologies.”
Industries that are already being impacted by AI systems include finance management, insurance, architecture, security, law, accounting, administrative work, marketing, radiology, healthcare, manufacturing, supply chain and more.
AI and smarter phones
Google, Apple, Samsung, Huawei and other phone companies are constantly unveiling new features to make phones much smarter with enhanced mobile experiences.
AI systems are based on deep learning that analyses sensory patterns to create speech translation, image recognition and more.
AI chips in phones digests large amounts of data based on signals and algorithms. Your daily habits on your mobile phone creates a pattern of your mobile behaviour. AI can learn about your interests, behaviours, emotions and interpret this information to predict your future actions.
A positive example is the ability for your smart phone health app to sense any imbalance in your body and create alerts such as blood sugar level changes, blood pressure and more.
Phones are getting quite sophisticated with features such as image and face recognition. For example, Apple uses an AI algorithm as its Face ID unlocking feature.
Innovation from technology titan Google
At the Google annual I/O, Sundar Pichai showcased some impressive AI based products and features.
Here are some of the latest Google products
To learn more about upcoming Google products watch the Google I/O presentation.
How AI is changing business and marketing
AI is transforming how businesses work and interact with customers. Leveraging technology is challenging for some businesses who are behind in adapting new tools for growth.
According to Gartner digital business is about “harnessing the opportunities of innovative new technologies to create new business opportunities, such as new products and services, or ways of operating the business.”
Marketing is moving fast. Competing brands and businesses are strategically leveraging new tools to not only stay ahead but also be the leaders in their industries.
Here are key marketing highlights
According to Salesforce, Marketers are using AI to gain valuable insights on customers, automating tasks and managing their workflows. Nearly half (51%) of marketers are already using AI, and an additional 27% are expected to incorporate AI by 2019. -- Salesforce.
Artificial Intelligence is a rapidly evolving industry with billions of dollars being invested by technology titans such as Google DeepMind, Facebook AI Research, Apple, IBM Watson, Baidu, and Amazon.
Smart businesses and marketers will need to stay ahead of disruption by being innovative, creative and strategic in order to be competitive.
Advances in AI has created opportunities for businesses to be more efficient and produce target specific services. Leading companies are leveraging technology for competitive advantage.
Get in touch with me if you are interested in learning about strategic marketing and how to take your brand forward.
“This, then, was the religion that I was raised with: veneration for human creativity and the power of ideas.” ― Ray Kurzweil, The Singularity is Near: When Humans Transcend Biology
“There is no reason and no way that a human mind can keep up with an artificial intelligence machine by 2035.” —Gray Scott
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